As a business owner an email list should form part of your overall business strategy. A list is something you are in control of and own, it also gives certainty in the ever changing business world. If you are looking to grow your business and stand out from the crowded market place an email list can help. There are many benefits to having a list today we’ll look at four.
Build community
An email list is a must have for your business, most importantly it’s a great way to build community. Consequently its also a great way to build your brand into one that people recognize and trust. A community is built around shared interests and beliefs. One way to make your members feel important and to be a part of your community is by offering your list exclusive offers that are not available elsewhere.
Informed
Sending a newsletter to your list keeps people informed about what’s happening with your business. For example, perhaps you are an artist and have a new piece of art available, maybe you’re having a sale or recently written a blog these are some of the topics you can mention in your newsletter. Sending regular newsletters makes keeping in touch with your customers easier. There is no need for them to constantly engage in your posts.
Captive audience
Once someone has given you permission to add their email address to your list it means they are wanting to receive news from you – you have a captive audience. They are waiting for you to send them information so make sure to keep them in mind when writing that newsletter.
Top of Mind
An email list and sending regular newsletters is also a great way to stay top of mind. For example you mentioned in your last newsletter that you had a certain product. When your customer is looking for that product your newsletter will come to mind. Or perhaps they’re chatting with their friend who happens to be looking for your product or service.
Further information about email can be found in this blog . If you would like a newsletter checklist one can be found here.
